Privacy Policy

Prime Fitness is committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly. This Privacy Policy outlines how we collect, use, store, and protect your information when you interact with our services.

We may collect and process the following types of personal data:

• Identity Data: Name, date of birth, gender
• Contact Data: Email address, phone number, postal address
• Membership Data: Membership type, payment history, attendance records
• Health Data: Medical conditions or fitness goals (only if voluntarily provided)
• Technical Data: IP address, device type, browser type (when using our website or app)
• Marketing Preferences: Opt-in choices for newsletters and promotions

We use your personal data to:

• Manage your membership and provide gym services
• Communicate important updates, schedules, and promotions
• Ensure safety and compliance with health protocols
• Improve our services and member experience
• Fulfill legal and regulatory obligations

We process your data under the following lawful bases:

• Contractual necessity: To fulfill our membership agreement
• Consent: For marketing communications and optional health data
• Legal obligation: For tax, safety, or regulatory compliance
• Legitimate interest: To improve services and ensure security

We do not sell your data. We may share your information with:

• Payment processors for billing
• IT service providers for secure data hosting
• Legal or regulatory bodies when required by law

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Membership records are typically retained for up to 6 years after cancellation.

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

We implement appropriate technical and organizational measures to protect your data, including encryption, secure servers, and access controls.

Our website may use cookies to enhance user experience and track usage patterns. You can manage cookie preferences through your browser settings.

We may update this Privacy Policy from time to time. Any changes will be posted on our website and, where appropriate, notified to you via email.

If you have questions or concerns about this Privacy Policy or your personal data, please contact us.